/* =========================================
   BASIC SETTINGS
========================================= */

:root {
    --background: #FFF4E6;
    --foreground: #241F21;
    --muted: #756F70;
    --line: #D9D0CA;

    --max-width: 1400px;

    --side-padding: clamp(20px, 5vw, 80px);
}



/* =========================================
   RESET
========================================= */

* {
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
}

body {
    margin: 0;

    background: var(--background);
    color: var(--foreground);

    font-family:
        -apple-system,
        BlinkMacSystemFont,
        "Helvetica Neue",
        Arial,
        sans-serif;

    line-height: 1.5;

    -webkit-font-smoothing: antialiased;

    overflow-x: hidden;
}

a {
    color: inherit;
    text-decoration: none;
}

img,
video {
    display: block;
    max-width: 100%;
}

::selection {
    background: var(--foreground);
    color: var(--background);
}


/* =========================================
   HEADER
========================================= */

.site-header {
    position: fixed;

    top: 0;
    left: 0;

    width: 100%;
    height: 76px;

    z-index: 100;

    background: #FF005D;

    display: flex;
    align-items: center;

    padding: 0 var(--side-padding);
}


/* =========================================
   BUSINESS NAME
========================================= */

.header-business-name {
    color: #241F21;

    font-size: 12px;
    font-weight: 700;

    letter-spacing: 0.08em;

    text-transform: uppercase;

    z-index: 2;
}


/* =========================================
   CENTRED HEADER LOGO
========================================= */

.header-logo {
    position: absolute;

    left: 50%;
    top: 50%;

    transform: translate(-50%, -50%);

    display: flex;
    align-items: center;
    justify-content: center;

    z-index: 3;
}

.header-logo img {
    display: block;

    width: 150px;
    height: auto;

    object-fit: contain;

    transform: scale(1);
    transform-origin: center;

    transition:
        transform 0.25s ease;
}

.header-logo:hover img {
    transform: scale(1.12);
}


/* =========================================
   MOBILE
========================================= */

@media (max-width: 600px) {

    .site-header {
        height: 64px;

        padding: 0 var(--side-padding);
    }

    .header-business-name {
        font-size: 10px;
    }

    .header-logo img {
        width: 120px;
    }

}

@media (max-width: 600px) {

    .header-logo img {
        width: 120px;
    }

    .header-logo:active img {
        transform: scale(1.08);
    }

}


/* =========================================
   HERO
========================================= */

.hero {
    min-height: 100svh;

    position: relative;

    display: flex;
    align-items: center;
    justify-content: center;

    padding:
        120px
        var(--side-padding)
        100px;
}

.hero-content {
    width: 100%;
    max-width: 1100px;

    text-align: center;
}


/* =========================================
   LOGO
========================================= */

.logo {
    margin-bottom: clamp(35px, 6vw, 60px);

    font-size:
        clamp(42px, 8vw, 110px);

    font-weight: 700;

    letter-spacing: -0.06em;

    line-height: 0.9;
}


/* =========================================
   VISUAL / ANIMATION
========================================= */

.visual-container {
    width: 100%;
    max-width: 900px;

    margin:
        0 auto
        clamp(45px, 6vw, 70px);
}

.visual-placeholder {
    width: 100%;

    aspect-ratio: 16 / 9;

    display: flex;
    align-items: center;
    justify-content: center;

    border: 1px solid var(--line);

    color: var(--muted);

    font-size: 11px;

    letter-spacing: 0.15em;

    text-transform: uppercase;
}


/* =========================================
   HERO TEXT
========================================= */

.eyebrow {
    margin: 0 0 18px;

    color: var(--muted);

    font-size: 11px;
    font-weight: 600;

    letter-spacing: 0.15em;

    text-transform: uppercase;
}

.hero-thesis h1 {
    max-width: 950px;

    margin: 0 auto;

    font-size:
        clamp(40px, 7vw, 100px);

    line-height: 0.94;

    letter-spacing: -0.06em;

    font-weight: 600;

    overflow-wrap: break-word;
}

.hero-subtitle {
    max-width: 600px;

    margin:
        28px auto
        42px;

    color: var(--muted);

    font-size:
        clamp(16px, 2vw, 21px);

    line-height: 1.45;
}


/* =========================================
   BUTTON
========================================= */

.primary-button {
    display: inline-flex;

    align-items: center;
    justify-content: center;

    gap: 30px;

    min-height: 56px;

    padding:
        16px
        24px;

    border: 1px solid var(--foreground);

    font-size: 13px;
    font-weight: 600;

    letter-spacing: 0.08em;

    text-transform: uppercase;

    transition:
        background 0.3s ease,
        color 0.3s ease;
}

.primary-button:hover {
    background: var(--foreground);
    color: var(--background);
}

.arrow {
    font-size: 18px;
}


/* =========================================
   SCROLL INDICATOR
========================================= */

.scroll-indicator {
    position: absolute;

    bottom: 28px;
    left: var(--side-padding);

    color: var(--muted);

    font-size: 11px;

    letter-spacing: 0.1em;

    text-transform: uppercase;
}


/* =========================================
   SECTIONS
========================================= */

.section {
    width: 100%;
    max-width: var(--max-width);

    margin: 0 auto;

    padding:
        clamp(110px, 12vw, 180px)
        var(--side-padding);
}

.section-label {
    padding-bottom: 35px;

    border-bottom: 1px solid var(--line);

    color: var(--muted);

    font-size: 11px;

    letter-spacing: 0.15em;
}

.section-content {
    display: grid;

    grid-template-columns: 1fr 1fr;

    gap: clamp(50px, 8vw, 120px);

    padding-top: clamp(55px, 7vw, 80px);
}

.section h2 {
    margin: 0;

    font-size:
        clamp(42px, 6vw, 82px);

    line-height: 0.95;

    letter-spacing: -0.06em;

    font-weight: 600;
}

.body-copy {
    max-width: 560px;
}

.body-copy p {
    margin:
        0 0 30px;

    color: #b5b5b5;

    font-size:
        clamp(17px, 2vw, 24px);

    line-height: 1.45;
}


/* =========================================
   VISUAL BREAK
========================================= */

.visual-break {
    padding:
        0
        var(--side-padding);
}

.visual-placeholder.large {
    width: 100%;

    max-width: 1400px;

    margin: 0 auto;

    aspect-ratio: 21 / 9;

    border: 1px solid var(--line);

    display: flex;
    align-items: center;
    justify-content: center;

    color: var(--muted);

    font-size: 11px;

    letter-spacing: 0.15em;
}


/* =========================================
   PROCESS
========================================= */

.process-list {
    border-top: 1px solid var(--line);
}

.process-item {
    display: grid;

    grid-template-columns: 70px 1fr;

    gap: 25px;

    padding: 35px 0;

    border-bottom: 1px solid var(--line);
}

.process-number {
    color: var(--muted);

    font-size: 12px;
}

.process-item h3 {
    margin:
        0 0 12px;

    font-size: 18px;

    letter-spacing: -0.02em;
}

.process-item p {
    max-width: 500px;

    margin: 0;

    color: var(--muted);

    font-size: 16px;

    line-height: 1.5;
}


/* =========================================
   FINAL CTA
========================================= */

.final-cta {
    min-height: 80svh;

    display: flex;
    align-items: center;
    justify-content: center;

    text-align: center;

    padding:
        120px
        var(--side-padding);

    border-top: 1px solid var(--line);
}

.final-cta h2 {
    margin: 0;

    font-size:
        clamp(70px, 14vw, 200px);

    line-height: 0.8;

    letter-spacing: -0.08em;
}

.final-cta p:not(.eyebrow) {
    max-width: 500px;

    margin:
        40px auto;

    color: var(--muted);

    font-size: 18px;
}


/* =========================================
   FOOTER
========================================= */

.site-footer {
    display: flex;

    justify-content: space-between;
    align-items: center;

    padding:
        30px
        var(--side-padding);

    border-top: 1px solid var(--line);

    color: var(--muted);

    font-size: 11px;

    letter-spacing: 0.08em;

    text-transform: uppercase;
}

.footer-links {
    display: flex;

    gap: 25px;
}

.footer-links a:hover {
    color: var(--foreground);
}


/* =========================================
   TABLET
========================================= */

@media (max-width: 900px) {

    .section-content {
        grid-template-columns: 1fr;

        gap: 60px;
    }

    .body-copy {
        max-width: 650px;
    }

}


/* =========================================
   MOBILE
========================================= */

@media (max-width: 600px) {

    :root {
        --side-padding: 20px;
    }


    /* HEADER */

    .site-header {
        padding:
            18px
            var(--side-padding);
    }


    .nav-logo,
    .nav-contact {
        font-size: 10px;
    }


    /* HERO */

    .hero {

        min-height: 100svh;

        padding:
            105px
            var(--side-padding)
            80px;

    }


    .logo {

        margin-bottom: 35px;

        font-size:
            clamp(38px, 13vw, 65px);

    }


    /* VISUAL */

    .visual-container {

        margin-bottom: 45px;

    }


    .visual-placeholder {

        aspect-ratio: 1 / 1;

    }


    /* THESIS */

    .hero-thesis h1 {

        font-size:
            clamp(38px, 11vw, 58px);

        line-height: 0.95;

    }


    .hero-subtitle {

        margin:
            24px auto
            35px;

        font-size: 16px;

    }


    /* BUTTON */

    .primary-button {

        width: 100%;

        max-width: 360px;

        min-height: 58px;

        padding:
            16px
            20px;

    }


    /* HIDE DESKTOP SCROLL TEXT */

    .scroll-indicator {

        display: none;

    }


    /* SECTIONS */

    .section {

        padding:
            100px
            var(--side-padding);

    }


    .section-label {

        padding-bottom: 25px;

    }


    .section-content {

        gap: 50px;

        padding-top: 50px;

    }


    .section h2 {

        font-size:
            clamp(42px, 12vw, 62px);

    }


    .body-copy p {

        font-size: 18px;

        line-height: 1.5;

    }


    /* VISUAL BREAK */

    .visual-break {

        padding:
            0
            var(--side-padding);

    }


    .visual-placeholder.large {

        aspect-ratio: 4 / 5;

    }


    /* PROCESS */

    .process-item {

        grid-template-columns:
            35px 1fr;

        gap: 15px;

        padding:
            28px 0;

    }


    .process-item h3 {

        font-size: 16px;

    }


    .process-item p {

        font-size: 15px;

    }


    /* FINAL CTA */

    .final-cta {

        min-height: 75svh;

        padding:
            100px
            var(--side-padding);

    }


    .final-cta h2 {

        font-size:
            clamp(72px, 22vw, 130px);

    }


    .final-cta p:not(.eyebrow) {

        margin:
            35px auto;

        font-size: 17px;

    }


    /* FOOTER */

    .site-footer {

        flex-direction: column;

        align-items: flex-start;

        gap: 18px;

        padding:
            25px
            var(--side-padding);

        line-height: 1.5;

    }


    .footer-links {

        gap: 20px;

    }

}


/* =========================================
   VERY SMALL PHONES
========================================= */

@media (max-width: 380px) {

    .hero {

        padding-top: 95px;

    }

    .logo {

        font-size: 38px;

    }

    .hero-thesis h1 {

        font-size: 36px;

    }

    .section h2 {

        font-size: 40px;

    }

}

}

/* =========================================
   HERO BRAND
========================================= */

.hero-brand {
    width: 100%;

    display: flex;
    flex-direction: column;
    align-items: center;

    margin: 0 auto 20px;
}


/* =========================================
   WORDMARK
========================================= */

.hero-wordmark {
    display: block;

    width: min(330px, 58vw);
    height: auto;

    margin: 0 auto 22px;

    opacity: 1;

    object-fit: contain;
}


/* =========================================
   SPEECH BUBBLE LOGO
========================================= */

.logo-pulse {
    width: 100%;

    display: flex;
    align-items: center;
    justify-content: center;

    margin: 0 auto 45px;

    text-align: center;
}


/* =========================================
   LOGO
========================================= */

.logo-pulse img {
    display: block;

    width: min(420px, 70vw);
    height: auto;

    margin: 0 auto;

    transform-origin: center center;

    animation:
        speech-bubble
        3.5s
        cubic-bezier(0.34, 1.56, 0.64, 1)
        infinite;
}


/* =========================================
   "SPEAKING" ANIMATION
========================================= */

@keyframes speech-bubble {

    /* Quiet */
    0% {
        transform: scale(0.94) rotate(0deg);
    }

    /* POP */
    12% {
        transform: scale(1.08) rotate(-1deg);
    }

    /* Tiny settle */
    20% {
        transform: scale(0.98) rotate(0.5deg);
    }

    /* Confident presence */
    30%,
    65% {
        transform: scale(1) rotate(0deg);
    }

    /* Small anticipation */
    75% {
        transform: scale(1.03) rotate(-0.5deg);
    }

    /* Return */
    100% {
        transform: scale(0.94) rotate(0deg);
    }
}


/* =========================================
   MOBILE
========================================= */

@media (max-width: 600px) {

    .hero-brand {
        margin-bottom: 10px;
    }

    .hero-wordmark {
        width: min(260px, 62vw);

        margin-bottom: 18px;

        opacity: 1;
    }

    .logo-pulse {
        margin-bottom: 35px;
    }

    .logo-pulse img {
        width: min(300px, 72vw);
    }

}


/* =========================================
   REDUCED MOTION
========================================= */

@media (prefers-reduced-motion: reduce) {

    .logo-pulse img {
        animation: none;
    }

}
/* =========================================
   LEAD FORM
========================================= */

.lead-form {
    width: 100%;
    max-width: 650px;
    margin: 0 auto;
}

.lead-form-row {
    display: flex;
    align-items: stretch;
    gap: 10px;
}

.lead-form input[type="email"] {
    flex: 1;
    min-width: 0;

    min-height: 56px;

    padding: 16px 18px;

    border: 1px solid var(--foreground);

    background: transparent;

    color: var(--foreground);

    font-family: inherit;
    font-size: 14px;

    outline: none;
}

.lead-form input[type="email"]::placeholder {
    color: var(--muted);
}

.lead-form input[type="email"]:focus {
    background: rgba(255,255,255,0.25);
}

.lead-form .primary-button {
    flex-shrink: 0;

    cursor: pointer;

    background: transparent;

    font-family: inherit;
}

.lead-form .primary-button:hover {
    background: var(--foreground);
    color: var(--background);
}


/* =========================================
   FORM MESSAGE
========================================= */

.form-message {
    min-height: 24px;

    margin:
        14px 0 0;

    color: var(--muted);

    font-size: 12px;

    text-align: center;
}

.form-message.success {
    color: var(--foreground);
}

.form-message.error {
    color: #b00020;
}


/* =========================================
   HONEYPOT
========================================= */

.lead-form input[name="website"] {
    position: absolute;

    left: -9999px;

    width: 1px;
    height: 1px;

    opacity: 0;

    pointer-events: none;
}


/* =========================================
   ACCESSIBILITY
========================================= */

.sr-only {
    position: absolute;

    width: 1px;
    height: 1px;

    padding: 0;
    margin: -1px;

    overflow: hidden;

    clip: rect(0, 0, 0, 0);

    white-space: nowrap;

    border: 0;
}


/* =========================================
   HIDDEN SUBMISSION FRAME
========================================= */

.lead-form-frame {
    display: none;
}


/* =========================================
   MOBILE
========================================= */

@media (max-width: 600px) {

    .lead-form-row {
        flex-direction: column;
        gap: 10px;
    }

    .lead-form input[type="email"],
    .lead-form .primary-button {
        width: 100%;
        max-width: none;
    }

}
/* =========================================
   FORM PRIVACY NOTICE
========================================= */

.form-privacy {
    max-width: 500px;

    margin: 14px auto 0;

    color: var(--muted);

    font-size: 11px;

    line-height: 1.5;

    text-align: center;
}
.lead-form {
    display: flex;
    flex-direction: column;
    align-items: center;
}


.form-privacy a {
    text-decoration: underline;
    text-underline-offset: 3px;
}

.form-privacy a:hover {
    color: var(--foreground);
}

/* ==========================================================================
   Anti-Bot Security Fields
   ========================================================================== */

/* Hides the honeypots from real human users */
.security-trap-field {
  display: none !important;
  visibility: hidden !important;
}

/* Spaces out and aligns the Turnstile widget inside your forms */
.cf-turnstile {
  margin: 10px 0;
}